Alana Williams is a 20-year brand and marketing strategy veteran. After completing her bilingual BComm, Alana spent 17 years in advertising agencies, most recently at DDB Canada (now TBWA) leading integrated, multi-million-dollar campaigns.

Her passion for audience insight and building emotionally resonant brands later led her to serve as CEO of Y Station and then, most recently, as Principal at Incite, where she built brand strategies, led stakeholder engagement, and facilitated strategic planning for clients.

Her work has received well over 40 awards, from local recognition to international honours, including the Webby Awards and Cannes Lions, and she herself was named a Top 40 Under 40 by Edify Magazine.

That same desire to capture people’s imaginations and bring ideas to life has also shaped Alana’s community involvement. She was a founding member of TEDxEdmonton, artsScene, Ladies on the Green in support of the Zebra Child Protection Centre, and Anthology in support of the Edmonton Public Library.

While immensely proud of her career and community contributions, Alana is most at peace at home with her husband, kids, cat Jupiter and dog Apollo playing games, listening to music, cooking, drinking wine, watching shows and planning their next vacation.